Bubble Boy by Skincerity

Brand building and market testing for small-batch production.

Based out of San Antonio, Epikeia develops innovative topical drugs for dermatology and medical applications. Their flagship product, under the brand name Skincerity, was funded with more than $4.75 million in grants from the National Institutes of Health. With a broad range of benefits ranging from acne care to scar healing, the product itself casts too wide a net to effectively target online skincare shoppers, so it was important for us to help them reposition and test a small batch of inventory under a new brand and redefined category on Amazon.