Seeker Systems

Driving fashion-savvy innovation in the portable shopping cart category.

Manufacturer’s Original Beta Prototype

Portable shopping carts is an estimated $22 million category on Amazon with very few innovative offerings at a mid-range price point. As consumer behaviors shifted during the height of the COVID-19 pandemic, our goal was to help this stroller manufacturer take advantage of this market gap while differentiating from their top competitor: Joovy.

Comparable to the Joovy Boot, their beta prototype was in need of product development and a solid brand that, according to our research, could reach a broader market by targeting a more price conscious and optimization-obsessed audience.